In-game posters

No sólo tacos y guitarras.

In-game posters

Postby Black_Stormy » Tue Feb 17, 2015 4:41 pm

Advertising is a really big part of real world city environments, and having ads in a game (fake or otherwise) helps to bridge the subconsious gap between real world and game world. In da_trainingday I started to make some posters to put around the trains station - just go to any subway station in a modern city and you'll see that 90% of the signage is advertising. I only got as far as this one before moving onto more pressing matters:

Image

People don't often actually notice what is written on the poster. They see a colourful rectangle on the wall and assume it's a poster, then continue shooting people. This is the little psychological nook and/or cranny that I like to play with. I like to poke fun at stuff where I can, and "Nothing but glucose" is a stab at soda, which is pretty much carbonated glucose with a splash of water. You don't need to poke fun, and you should be aware that whatever you put on these posters is going to be skimmed over and largely missed by the majority of players. That means that we should reward the few players who actually do take notice with something cool or humourous. At best any message will be subconciously embedded into the less observant players minds - which is an awesome place to be with regards to content writing.

So what do you put in a poster?
Really you can put anything you want in there as long as it's PG 13, but don't be afraid to walk the line. If you want more guidance, read on.

Things like fashion, make up, food, restaurants, hotels, travel, movies and TV shows make up the bulk of advertising. Create a brand of one of these things (a name, word or a business) and make a logo. Put that logo somewhere on a poster-shaped canvas and then give it a background. Try to put extra stuff in the background - I used a radial gradiant and some bokeh stuff I had laying around on that green poster. Also think about grunge overlays, reflections and other details. Then put an image depicting the item you are trying to sell somewhere on the page too. Move all that stuffa round till you have something that looks nice. Finally, add some small print. Most posters have small print and putting it in there helps again to bridge that psychological gap.

Using references is HIGHLY recommended. Try to keep the colours simple and clear - I'll be casting lights from the posters to add colour to the environments and if you use a lot of different clashing colours the light color will be muddy and kinda useless. Try to stick to one main colour temperature and vary it for detail - you could use a deep blue that graduates to a bright azure, for instance, with a complimentary colour for details.

Also try to work slogans into the posters. Here's a few I'm making up as I go:
Travel: "Meet people from all over the world! And then shoot them."
Make up: "Because you're not beautiful until we say you are"
Food: "Cockroaches are protein, right?"
Hotels: "Bedbugs stay free"
TV: "Your friends suck, use ours"

I'm all out, go crazy!

EDIT: you could also advertise video games (since we're in one) and guns (since it's a gunny kinda game)
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Re: In-game posters

Postby Retnu16 » Tue Feb 17, 2015 8:58 pm

What aspect ration would you prefer movie posters be? Also what resolution?
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Re: In-game posters

Postby Black_Stormy » Tue Feb 17, 2015 9:44 pm

Here's the green poster image for comparison. It's a 512*512, and the aspect ratio is loosely 3:2, like an A4 sheet of paper.

Image
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Re: In-game posters

Postby Dysprogue » Wed Feb 18, 2015 2:20 pm

Just a quick mock up seeing as I had the tbs logo hanging about from another project.
Image
Last edited by Dysprogue on Wed Feb 18, 2015 4:34 pm, edited 1 time in total.
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Re: In-game posters

Postby Bobby Buns » Wed Feb 18, 2015 3:14 pm

I noticed that the current posters in the subway station are advertising 90's action films. I found that a nice touch
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Re: In-game posters

Postby Black_Stormy » Wed Feb 18, 2015 5:19 pm

Yeah I like the movie posters too, but I feel like we should change them up if we can. Instead of using the actual movie posters maybe mockups of movie posters would be better. Also that poster looks good Dysprogue, the simple colour scheme is what I'm looking for. And I like the 'noob' on there :D
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Re: In-game posters

Postby teddy_b » Wed Apr 15, 2015 6:52 am

Wow, great posters! :)
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Re: In-game posters

Postby Ruschca » Fri Aug 21, 2015 9:45 am

Thought I'd contribute to this, made 2 proof-of-concepts here;

"Hunting" Rifle
Image

Forrari
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I also made a silly mockup of the Max Payne cover a while ago, thought it would be relevant:

Image


Sorry if these don't conform with any particular colour temperatures, I'll probably touch up on them later. Any thoughts?
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Re: In-game posters

Postby Black_Stormy » Sat Aug 22, 2015 12:17 am

They look good man, the deer one is a little tacky, might look better without the dirt texture behind it, that max payne one looks awesome though, but can you take the company logos out of it? Maybe mock up some other logos there instead? And that retro ferrari one is sweet as hell I love it. I'll put it in the game somewhere for sure! Keep em coming ;)
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Re: In-game posters

Postby Ruschca » Sun Aug 23, 2015 2:40 pm

Revised the rifle poster slightly, although not sure if for better or for worse (sorry if it still looks tacky :U). Replaced the logos with dummies on the 'Lotta Dystress' poster, and I managed to churn out another (rough) proof-of-concept too:

Who needs reality, anyway?
Image

Is the deer poster any better/is the new poster any good? :s
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Re: In-game posters

Postby Black_Stormy » Sun Aug 23, 2015 6:29 pm

Yeah man the deer one looks way better with the finer texture, and that tv one is classic. Love the slogan. Keep them coming! I have an updated version of trainingday to put in the next release, I'll load in anything you can come up with between now and then!
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Re: In-game posters

Postby Ruschca » Sun Aug 23, 2015 8:44 pm

Quick question, what are the resolutions of the billboards on trainingday (or failing that, what would you prefer)? So far I've been doing 388x512 since that's the size of 'Nothing but Glucose' (except the max payne poster, 350x512). I noticed there are some landscape-orientated billboards too, I could do some posters for those too if I knew the aspect ratio/resolution.
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Re: In-game posters

Postby Black_Stormy » Mon Aug 24, 2015 9:13 pm

As long as the image is in power-of-two dimensions you can do what you want really, just leave the unused space black. In terms of size, keep it at or under 1024, but you can do non-square sizes provided both dimensions are power-of-two (1025x512, 512x256 etc).

If you want to work towards more specific sizes I can make some stuff up and tell you the exact dimensions needed.
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Re: In-game posters

Postby Ruschca » Thu Aug 27, 2015 12:58 pm

Sorry for the radio silence, I'm finding it hard to come up with decent ideas :s
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